THE 2021 BOPPYs Fake awards for books we love!
Best Corporate Takedown
In this detailed history of Monsanto, Bart Elmore uncovers a chemical company engaged in a 100-year cycle of harm on the public by exposing humans and the plants we eat to toxins and technologies with detrimental impacts on our short- and long-term health. All in the name of trying to do good. Considering the manipulated safety data, billions spent in marketing, and very rarely suffering true consequences from its most egregious sins, Monsanto’s story feels eerily similar to that of Big Pharma.
An outstanding effort by Gerald Posner in laying out the Big Pharma’s nefarious history, from the days when babies were prescribed heroin to help with fussiness to the current opioid epidemic. Far too often drug companies’ medicinal successes have relied on manipulating data and information, especially after Arthur Sackler revolutionized drug marketing in the 1950s. Since then, profits have soared as public health often suffers, with the industry’s largest players rarely being held accountable for their negligence.
Michael Moss examines how Big Food has spent more than a century figuring out how to capitalize on the addictive qualities of food thru ingredients, packaging, and marketing. What makes certain ingredients addictive, and how can they be combined to become more alluring? Can marketing tap into dopamine to make the consumer crave a product? And how does Big Food use variety to exploit our desire to eat? This book will change the way you look at those grocery store aisles.