Armen Keteyian⁠ is an 11-time Emmy-winning investigative journalist and the author or coauthor of six New York Times bestsellers. He chats with Trey Elling about his latest book, ⁠THE PRICE: WHAT IT TAKES TO WIN IN COLLEGE FOOTBALL’S ERA OF CHAOS⁠. Topics include:

  • The current state of sports media (0:00)
  • An overview of the new book (5:05)
  • The NCAA’s backstory (9:04)
  • How the NCAA failed CFB (12:55)
  • Mark Emmert (17:08)
  • An eventual split in college football (19:37)
  • College coaching has become hell (24:52)
  • Why Jimbo failed with A&M (30:37)
  • Saban’s maniacal ways (33:18)