#452

All The Worst Humans

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PR mercenary Phil Elwood chats with Trey Elling about ⁠ALL THE WORST HUMANS: HOW I MADE NEWS FOR DICTATORS, TYCOONS, AND POLITICIANS⁠. Topics include:

  • The book’s origin (0:00)
  • His start in DC (2:31)
  • Sinking bodies (5:32)
  • Exploiting the airline industry (9:56)
  • Helping the Gaddafis (13:13)
  • An assist for Qatar’s World Cup bid (17:34)
  • Sportswashing (21:31)
  • Any press is NOT good press (25:25)
  • “Let’s go, Brandon” (27:29)
  • A visit from the FBI (30:11)
  • Linkedin (36:33)
  • “Start with the crazy. I’ll rein you in.” (38:08)
  • Phil’s proudest assignment (45:14)
  • The meaning of “power” (48:17)
  • The meaning of “truth” (50:22)
  • How writing this book helped him personally (56:58)